{"id":961,"date":"2023-08-31T10:59:59","date_gmt":"2023-08-31T14:59:59","guid":{"rendered":"https:\/\/divisionx.ca\/achat-media\/"},"modified":"2026-02-18T17:34:43","modified_gmt":"2026-02-18T22:34:43","slug":"ad-buy","status":"publish","type":"page","link":"https:\/\/divisionx.ca\/en\/ad-buy\/","title":{"rendered":"Ad buy"},"content":{"rendered":"\n    <section class=\"business-goals || section || relative overflow-x-clip\" id=\"business-goals\">\n        <div class=\"anim-to-bottom || absolute -top-[100px] -right-[20px] w-[250px] lg:w-[400px] lg:-top-[250px] xl:-right-[30px] xl:w-[500px]\">\n            <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 552 418\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill=\"transparent\" d=\"M519.614 0C537.505 0 552 14.4911 552 32.3769C552 39.2227 549.874 45.5702 546.253 50.7987L302.644 402.045C296.793 410.442 287.057 416 276.042 416C265.027 416 255.226 410.499 249.384 402.064L5.74735 50.7987C2.12586 45.5702 0 39.2227 0 32.3769C0 14.4911 14.5048 0 32.3865 0H519.614Z\" stroke=\"#78B697\" stroke-width=\"3\"\/>\n<\/svg>\n        <\/div>\n        <div class=\"anim-to-top || absolute top-[425px] -left-[50px] w-[200px] lg:-left-[80px] lg:top-[600px] xl:-left-[140px] xl:w-[375px]\">\n            <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 376 376\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill=\"transparent\" d=\"M55.9436 55.3237L55.9454 55.3218C92.1708 19.5499 136.16 1.54834 188 1.54834C239.849 1.54834 284.466 19.4287 320.429 55.3163C356.397 91.2076 374.5 135.254 374.5 187.548C374.5 239.847 356.521 284.017 320.433 319.777L320.431 319.779C284.338 355.67 240.226 373.548 188 373.548C136.158 373.548 92.1702 355.672 55.9473 319.777C19.7278 283.885 1.5 239.839 1.5 187.548C1.5 135.253 19.6036 91.0846 55.9436 55.3237ZM268.039 105.877L268.036 105.874C246.324 84.2608 219.699 73.3198 188 73.3198C156.307 73.3198 129.55 84.1295 107.958 105.881C86.3644 127.633 75.4494 154.806 75.4494 187.548C75.4494 220.287 86.2351 247.463 107.961 269.219C129.549 290.838 156.303 301.777 188 301.777C219.693 301.777 246.45 290.967 268.042 269.216C289.636 247.464 300.551 220.291 300.551 187.548C300.551 154.81 289.765 127.633 268.039 105.877Z\" stroke=\"#78B697\" stroke-width=\"3\"\/>\n<\/svg>\n        <\/div>\n        <div class=\"wrapper || lg:grid-col\">\n            <div class=\"lg:col-start-1 lg:col-span-6\">\n                \n<div class=\"heading-partial || relative z-[20] col-span-full lg:row-start-1 lg:col-start-1 lg:col-span-7 2xl:col-span-6\">\n            <span class=\"subtitle block mb-6 || lg:mb-8\">How it can help you \/<\/span>\n                <div class=\"wysiwyg-title max-w-none\"><p>Reach the right audience to meet and surpass your business goals.<\/p>\n<\/div>\n                <div class=\"wysiwyg-container mt-8 max-w-none\"><p>We&#8217;ll develop a performance-focused strategy to ensure your video is seen by the people that will engage with your message and take action.<\/p>\n<\/div>\n    <\/div>\n                            <\/div>\n\n                            <div class=\"lg:col-start-7 lg:col-span-6 lg:row-start-1\">\n                    <div class=\"grid grid-cols-6 gap-4 || lg:gap-6\">\n                                                    \n<div class=\"card-video-type || group || relative col-span-full sm:col-span-3\">\n            <div class=\"relative\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 108.84353741497%\" >\n      <img decoding=\"async\" width=\"400\" height=\"438\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/YouTube.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/YouTube.jpg 400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/YouTube-274x300.jpg 274w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/YouTube-350x383.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/YouTube-150x164.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/438;\" \/>  <\/div>            <div class=\"absolute top-0 left-0 w-full h-full bg-black\/50 rounded-xl lg:rounded-[24px]\"><\/div>\n        <\/div>\n        <div class=\"card-content || absolute bottom-8 left-6 w-[calc(100%-48px)]\">\n                    <h4 class=\"js-card-title || absolute bottom-0 text-h4 text-beige transition-all duration-300 ease-in-out\">YouTube<\/h4>\n                            <div class=\"js-card-text || opacity-0 pointer-events-none small-text text-beige mt-4 group-hover:opacity-100 group-hover:pointer-events-auto transition-all duration-200 ease-in-out\">Ideal for these industries:<br \/>\r\n  &#8211; Technology<br \/>\r\n  &#8211; Professional Services<br \/>\r\n  &#8211; Consumer Products<br \/>\r\n  &#8211; Fitness<\/div>\n            <\/div>\n<\/div>                                                    \n<div class=\"card-video-type || group || relative col-span-full sm:col-span-3\">\n            <div class=\"relative\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 108.84353741497%\" >\n      <img decoding=\"async\" width=\"400\" height=\"438\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/LinkedIn.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/LinkedIn.jpg 400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/LinkedIn-274x300.jpg 274w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/LinkedIn-350x383.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/LinkedIn-150x164.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/438;\" \/>  <\/div>            <div class=\"absolute top-0 left-0 w-full h-full bg-black\/50 rounded-xl lg:rounded-[24px]\"><\/div>\n        <\/div>\n        <div class=\"card-content || absolute bottom-8 left-6 w-[calc(100%-48px)]\">\n                    <h4 class=\"js-card-title || absolute bottom-0 text-h4 text-beige transition-all duration-300 ease-in-out\">LinkedIn<\/h4>\n                            <div class=\"js-card-text || opacity-0 pointer-events-none small-text text-beige mt-4 group-hover:opacity-100 group-hover:pointer-events-auto transition-all duration-200 ease-in-out\">Ideal for these industries:<br \/>\r\n &#8211; Technology<br \/>\r\n &#8211; B2B<br \/>\r\n &#8211; Finance<br \/>\r\n &#8211; Human Ressources<\/div>\n            <\/div>\n<\/div>                                                    \n<div class=\"card-video-type || group || relative col-span-full sm:col-span-3\">\n            <div class=\"relative\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 108.84353741497%\" >\n      <img decoding=\"async\" width=\"400\" height=\"438\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Facebook.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Facebook.jpg 400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Facebook-274x300.jpg 274w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Facebook-350x383.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Facebook-150x164.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/438;\" \/>  <\/div>            <div class=\"absolute top-0 left-0 w-full h-full bg-black\/50 rounded-xl lg:rounded-[24px]\"><\/div>\n        <\/div>\n        <div class=\"card-content || absolute bottom-8 left-6 w-[calc(100%-48px)]\">\n                    <h4 class=\"js-card-title || absolute bottom-0 text-h4 text-beige transition-all duration-300 ease-in-out\">Facebook<\/h4>\n                            <div class=\"js-card-text || opacity-0 pointer-events-none small-text text-beige mt-4 group-hover:opacity-100 group-hover:pointer-events-auto transition-all duration-200 ease-in-out\">Ideal for these industries:<br \/>\r\n  &#8211; E-Commerce<br \/>\r\n  &#8211; Real Estate<br \/>\r\n  &#8211; Coaching<br \/>\r\n  &#8211; Automobile<\/div>\n            <\/div>\n<\/div>                                                    \n<div class=\"card-video-type || group || relative col-span-full sm:col-span-3\">\n            <div class=\"relative\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 108.84353741497%\" >\n      <img decoding=\"async\" width=\"400\" height=\"438\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Insta.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Insta.jpg 400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Insta-274x300.jpg 274w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Insta-350x383.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Insta-150x164.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/438;\" \/>  <\/div>            <div class=\"absolute top-0 left-0 w-full h-full bg-black\/50 rounded-xl lg:rounded-[24px]\"><\/div>\n        <\/div>\n        <div class=\"card-content || absolute bottom-8 left-6 w-[calc(100%-48px)]\">\n                    <h4 class=\"js-card-title || absolute bottom-0 text-h4 text-beige transition-all duration-300 ease-in-out\">Instagram<\/h4>\n                            <div class=\"js-card-text || opacity-0 pointer-events-none small-text text-beige mt-4 group-hover:opacity-100 group-hover:pointer-events-auto transition-all duration-200 ease-in-out\">Ideal for these industries:<br \/>\r\n &#8211; Fashion \/ Beauty<br \/>\r\n &#8211; Food &#038; Beverage<br \/>\r\n &#8211; Travel<br \/>\r\n &#8211; Real Estate<\/div>\n            <\/div>\n<\/div>                                                    \n<div class=\"card-video-type || group || relative col-span-full sm:col-span-3\">\n            <div class=\"relative\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 108.84353741497%\" >\n      <img decoding=\"async\" width=\"400\" height=\"438\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/x.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/x.jpg 400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/x-274x300.jpg 274w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/x-350x383.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/x-150x164.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/438;\" \/>  <\/div>            <div class=\"absolute top-0 left-0 w-full h-full bg-black\/50 rounded-xl lg:rounded-[24px]\"><\/div>\n        <\/div>\n        <div class=\"card-content || absolute bottom-8 left-6 w-[calc(100%-48px)]\">\n                    <h4 class=\"js-card-title || absolute bottom-0 text-h4 text-beige transition-all duration-300 ease-in-out\">X<\/h4>\n                            <div class=\"js-card-text || opacity-0 pointer-events-none small-text text-beige mt-4 group-hover:opacity-100 group-hover:pointer-events-auto transition-all duration-200 ease-in-out\">Ideal for these industries:<br \/>\r\n  &#8211; Technology\/Gadgets<br \/>\r\n  &#8211; Movies<br \/>\r\n  &#8211; Finance<br \/>\r\n  &#8211; Causes \/ NPO<\/div>\n            <\/div>\n<\/div>                                                    \n<div class=\"card-video-type || group || relative col-span-full sm:col-span-3\">\n            <div class=\"relative\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 108.84353741497%\" >\n      <img decoding=\"async\" width=\"400\" height=\"438\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Tiktok.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Tiktok.jpg 400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Tiktok-274x300.jpg 274w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Tiktok-350x383.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Tiktok-150x164.jpg 150w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/438;\" \/>  <\/div>            <div class=\"absolute top-0 left-0 w-full h-full bg-black\/50 rounded-xl lg:rounded-[24px]\"><\/div>\n        <\/div>\n        <div class=\"card-content || absolute bottom-8 left-6 w-[calc(100%-48px)]\">\n                    <h4 class=\"js-card-title || absolute bottom-0 text-h4 text-beige transition-all duration-300 ease-in-out\">TikTok<\/h4>\n                            <div class=\"js-card-text || opacity-0 pointer-events-none small-text text-beige mt-4 group-hover:opacity-100 group-hover:pointer-events-auto transition-all duration-200 ease-in-out\">Ideal for these industries:<br \/>\r\n  &#8211; Home Products<br \/>\r\n  &#8211; Jewelry<br \/>\r\n  &#8211; Food<br \/>\r\n  &#8211; Beauty Products<\/div>\n            <\/div>\n<\/div>                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n    <section class=\"table || w-full\" id=\"table\">\n        <div class=\"wrapper || grid-col\">\n            \n<div class=\"heading-partial || relative z-[20] col-span-full lg:row-start-1 lg:col-start-1 lg:col-span-7 2xl:col-span-6\">\n            <span class=\"subtitle block mb-6 || lg:mb-8\">How we work \/<\/span>\n                <div class=\"wysiwyg-title max-w-none\"><p>We believe in <strong>data-driven<\/strong> decisions<\/p>\n<\/div>\n                <div class=\"wysiwyg-container mt-8 max-w-none\"><p>By analyzing your customers&#8217; behavior and preferences, we optimize your campaigns, target relevant demographics and manage your budgets efficiently. This strategy ensures that every dollar invested maximizes its impact. Our goal: increase conversions, guarantee high ROI and ensure sustainable growth.<\/p>\n<\/div>\n    <\/div>                            <div class=\"tables || mt-12 || row-start-2 col-start-1 col-span-full lg:mt-[100px]\">\n                    \n<div id=\"\" class=\"table-info || relative w-full grid-col py-8 || lg:py-16 || border-b border-white\/30 border-solid border-t border-white\/30 border-solid\">\n            <a href=\"\"  class=\"block relative col-start-1 row-start-3 col-span-full mt-8 pointer-events-none || sm:row-start-1 sm:row-end-4 sm:col-span-4 sm:mt-0 || lg:col-start-1 lg:col-span-3 lg:self-start\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 65.384615384615%\" >\n      <img decoding=\"async\" width=\"640\" height=\"416\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-640x416.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-640x416.jpg 640w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-300x195.jpg 300w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-1024x665.jpg 1024w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-768x499.jpg 768w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-1536x998.jpg 1536w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-1400x910.jpg 1400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-480x312.jpg 480w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-350x227.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper-150x97.jpg 150w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/strategy_Copper.jpg 1662w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/416;\" \/>  <\/div>                    <\/a>\n                <span class=\"subtitle text-light-green col-start-1 row-start-1 col-span-1 self-center || sm:col-start-5 sm:row-start-1 sm:col-span-1 lg:col-start-4 lg:col-span-1 lg:self-start\">\n                    <\/span>\n        <h3 class=\"text-h3 col-start-2 row-start-1 col-span-full || sm:col-start-5 sm:ml-10 sm:col-span-full lg:col-start-5 lg:col-span-3\">\n            Strategy        <\/h3>\n                <div class=\"wysiwyg-container || col-start-1 col-span-full row-start-2 mt-4 || sm:col-start-5 sm:col-span-full sm:row-start-2 lg:col-start-8 lg:col-span-5 lg:row-start-1 lg:mt-0\"><p>An effective media strategy determines the target audience and sets objectives and key messages. This ensures consistency between the campaign and the company&#8217;s objectives. By understanding target audience preferences, we can optimize media buys and achieve highly qualified views. A\u00a0strategy maximizes the budget, amplifies the reach of the video and multiplies the return on investment.<\/p>\n<\/div>\n    <\/div>\n\n<div id=\"\" class=\"table-info || relative w-full grid-col py-8 || lg:py-16 || border-b border-white\/30 border-solid \">\n            <a href=\"\"  class=\"block relative col-start-1 row-start-3 col-span-full mt-8 pointer-events-none || sm:row-start-1 sm:row-end-4 sm:col-span-4 sm:mt-0 || lg:col-start-1 lg:col-span-3 lg:self-start\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 65.384615384615%\" >\n      <img decoding=\"async\" width=\"640\" height=\"416\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-640x416.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-640x416.jpg 640w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-300x195.jpg 300w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-1024x665.jpg 1024w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-768x499.jpg 768w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-1536x998.jpg 1536w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-1400x910.jpg 1400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-480x312.jpg 480w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-350x227.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper-150x97.jpg 150w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Diffusion_Copper.jpg 1662w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/416;\" \/>  <\/div>                    <\/a>\n                <span class=\"subtitle text-light-green col-start-1 row-start-1 col-span-1 self-center || sm:col-start-5 sm:row-start-1 sm:col-span-1 lg:col-start-4 lg:col-span-1 lg:self-start\">\n                    <\/span>\n        <h3 class=\"text-h3 col-start-2 row-start-1 col-span-full || sm:col-start-5 sm:ml-10 sm:col-span-full lg:col-start-5 lg:col-span-3\">\n            Diffusion        <\/h3>\n                <div class=\"wysiwyg-container || col-start-1 col-span-full row-start-2 mt-4 || sm:col-start-5 sm:col-span-full sm:row-start-2 lg:col-start-8 lg:col-span-5 lg:row-start-1 lg:mt-0\"><p>When designing a media campaign, channel selection, impactful copywriting and A\/B testing are essential. Choosing channels wisely ensures optimal visibility among your target audience. Well-thought-out copy encourages people to click. As for A\/B testing, it provides insight and increases ROI.<\/p>\n<\/div>\n    <\/div>\n\n<div id=\"\" class=\"table-info || relative w-full grid-col py-8 || lg:py-16 || border-b border-white\/30 border-solid \">\n            <a href=\"\"  class=\"block relative col-start-1 row-start-3 col-span-full mt-8 pointer-events-none || sm:row-start-1 sm:row-end-4 sm:col-span-4 sm:mt-0 || lg:col-start-1 lg:col-span-3 lg:self-start\">\n            <div class=\"thumbnail w-full rounded-xl lg:rounded-[24px]\"  style=\"padding-bottom: 65.384615384615%\" >\n      <img decoding=\"async\" width=\"640\" height=\"416\" data-src=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-640x416.jpg\" class=\"attachment-640x9999 size-640x9999 lazyload\" alt=\"\" data-srcset=\"https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-640x416.jpg 640w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-300x195.jpg 300w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-1024x665.jpg 1024w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-768x499.jpg 768w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-1536x998.jpg 1536w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-1400x910.jpg 1400w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-480x312.jpg 480w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-350x227.jpg 350w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper-150x97.jpg 150w, https:\/\/divisionx.ca\/wp-content\/uploads\/2023\/10\/Optimisation_Copper.jpg 1662w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/416;\" \/>  <\/div>                    <\/a>\n                <span class=\"subtitle text-light-green col-start-1 row-start-1 col-span-1 self-center || sm:col-start-5 sm:row-start-1 sm:col-span-1 lg:col-start-4 lg:col-span-1 lg:self-start\">\n                    <\/span>\n        <h3 class=\"text-h3 col-start-2 row-start-1 col-span-full || sm:col-start-5 sm:ml-10 sm:col-span-full lg:col-start-5 lg:col-span-3\">\n            Optimisation        <\/h3>\n                <div class=\"wysiwyg-container || col-start-1 col-span-full row-start-2 mt-4 || sm:col-start-5 sm:col-span-full sm:row-start-2 lg:col-start-8 lg:col-span-5 lg:row-start-1 lg:mt-0\"><p>A scientific approach to monthly optimization is based on the use of data to continually improve performance. It encompasses the analysis of target audience behavior, the improvement of targeting precision and real-time adjustments to marketing strategies. This approach ensures a more strategic investment, optimizes return on investment and provides a significant competitive advantage.<\/p>\n<\/div>\n    <\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n\n\n\n\n\n    <section class=\"faq || section || relative\" id=\"faq\">\n        <div class=\"absolute || z-0 top-[80px] -left-[100px] w-[250px] || sm:top-[50px] lg:top-[250px] lg:-left-[150px] lg:w-[325px]\">\n            <svg width=\"365\" height=\"369\" viewBox=\"0 0 365 369\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path class=\"anim-to-bottom\" fill=\"transparent\" d=\"M219.441 355.962L219.431 355.976L219.421 355.99C218.581 357.142 218.15 358.514 218.15 360.033C218.15 363.999 221.373 367.22 225.353 367.22H356.296C360.277 367.22 363.5 363.999 363.5 360.033C363.5 358.514 363.069 357.142 362.229 355.99L362.219 355.976L362.209 355.962L296.738 261.706L296.73 261.695L296.722 261.683C295.444 259.77 293.316 258.59 290.825 258.59C288.375 258.59 286.216 259.867 284.909 261.711C284.907 261.713 284.906 261.715 284.905 261.716L219.441 355.962Z\" stroke=\"#78B697\" stroke-width=\"3\"\/>\n<path class=\"anim-to-top\" fill=\"transparent\" stroke=\"#78B697\" stroke-width=\"3\" d=\"M1.2981 355.484L245.064 3.81162C246.622 1.60556 249.218 0.0483398 252.203 0.0483398H356.303C361.106 0.0483398 365 3.94139 365 8.74282C365 10.3 364.351 12.2466 363.832 13.1549C363.313 13.9336 119.936 364.957 119.936 364.957C118.378 367.163 115.782 368.72 112.797 368.72H8.69666C3.89401 368.72 0 364.827 0 360.026C0 358.469 0.648956 356.522 1.16818 355.614\"\/>\n<\/svg>\n        <\/div>\n        <div class=\"wrapper || lg:grid-col\">\n                            <div class=\"wysiwyg-title max-w-none col-start-1 col-span-5 relative z-[20]\"><p>We got\u00a0<strong>answers<\/strong>\u00a0to your\u00a0<em>questions<\/em><\/p>\n<\/div>\n                                        <div class=\"accordions-container || relative z-[20] col-span-7 mt-8 || lg:mt-0 lg:row-start-1 lg:col-start-6\">\n                    \n<div class=\"accordion || js-accordion-parent accordion-section || bg-beige mt-0\">\n    <div class=\"js-accordion-trigger || relative flex items-center p-5 cursor-pointer min-h-[74px] hover:cursor-pointer || lg:py-[30px] lg:px-8 lg:min-h-[88px]\">\n        <h3 class=\"text-h5  text-copper max-w-[90%] pr-4 || lg:pr-10 2xl:max-w-[95%]\">\n            How much does it cost ?<\/h3>\n        <div class=\"js-accordion-button || absolute right-5 flex items-center justify-center rounded-lg aspect-square w-12 sm:h-12 ml-4 bg-copper transition-all duration-300 ease-in-out || lg:ml-0\">\n            <div class=\"js-accordion-arrow || transform w-[13.5px] transition-all ease-in-out duration-300\">\n                <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 14 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.616117 0.616117C1.10427 0.127961 1.89573 0.127961 2.38388 0.616117L7 5.23223L11.6161 0.616117C12.1043 0.127961 12.8957 0.127961 13.3839 0.616117C13.872 1.10427 13.872 1.89573 13.3839 2.38388L7.88388 7.88388C7.39573 8.37204 6.60427 8.37204 6.11612 7.88388L0.616117 2.38388C0.127961 1.89573 0.127961 1.10427 0.616117 0.616117Z\" fill=\"#F4E9DB\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"accordion-content js-accordion-answer || h-0 opacity-0 overflow-hidden lg:min-w-[160px]\">\n                    <div class=\"wysiwyg-container wysiwyg-accordion || mx-5 pb-8 || lg:mx-8 lg:pt-[10px] lg:ml-8 lg:pb-8\">\n                <p>Our campaigns vary from $5,000 to $50,000 depending on the objective, medium and duration.<\/p>\n<\/div>\n            <\/div>\n<\/div>\n<div class=\"accordion || js-accordion-parent accordion-section || bg-beige mt-2\">\n    <div class=\"js-accordion-trigger || relative flex items-center p-5 cursor-pointer min-h-[74px] hover:cursor-pointer || lg:py-[30px] lg:px-8 lg:min-h-[88px]\">\n        <h3 class=\"text-h5  text-copper max-w-[90%] pr-4 || lg:pr-10 2xl:max-w-[95%]\">\n             What results can I anticipate?<\/h3>\n        <div class=\"js-accordion-button || absolute right-5 flex items-center justify-center rounded-lg aspect-square w-12 sm:h-12 ml-4 bg-copper transition-all duration-300 ease-in-out || lg:ml-0\">\n            <div class=\"js-accordion-arrow || transform w-[13.5px] transition-all ease-in-out duration-300\">\n                <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 14 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.616117 0.616117C1.10427 0.127961 1.89573 0.127961 2.38388 0.616117L7 5.23223L11.6161 0.616117C12.1043 0.127961 12.8957 0.127961 13.3839 0.616117C13.872 1.10427 13.872 1.89573 13.3839 2.38388L7.88388 7.88388C7.39573 8.37204 6.60427 8.37204 6.11612 7.88388L0.616117 2.38388C0.127961 1.89573 0.127961 1.10427 0.616117 0.616117Z\" fill=\"#F4E9DB\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"accordion-content js-accordion-answer || h-0 opacity-0 overflow-hidden lg:min-w-[160px]\">\n                    <div class=\"wysiwyg-container wysiwyg-accordion || mx-5 pb-8 || lg:mx-8 lg:pt-[10px] lg:ml-8 lg:pb-8\">\n                <p>The answer varies depending on the situation given the different metrics we track, which depend on the main objective of the campaign: whether it is visibility, likes, leads, visitors, sales, sales volume , registrations, etc. Other elements such as the channel used, the target audience, the industry and the quality of the video also influence the results. Generally, a larger investment tends to increase the return on investment. For a more precise estimate, do not hesitate to talk to us.<\/p>\n<\/div>\n            <\/div>\n<\/div>\n<div class=\"accordion || js-accordion-parent accordion-section || bg-beige mt-2\">\n    <div class=\"js-accordion-trigger || relative flex items-center p-5 cursor-pointer min-h-[74px] hover:cursor-pointer || lg:py-[30px] lg:px-8 lg:min-h-[88px]\">\n        <h3 class=\"text-h5  text-copper max-w-[90%] pr-4 || lg:pr-10 2xl:max-w-[95%]\">\n             What is the ideal length of a campaign?<\/h3>\n        <div class=\"js-accordion-button || absolute right-5 flex items-center justify-center rounded-lg aspect-square w-12 sm:h-12 ml-4 bg-copper transition-all duration-300 ease-in-out || lg:ml-0\">\n            <div class=\"js-accordion-arrow || transform w-[13.5px] transition-all ease-in-out duration-300\">\n                <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 14 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.616117 0.616117C1.10427 0.127961 1.89573 0.127961 2.38388 0.616117L7 5.23223L11.6161 0.616117C12.1043 0.127961 12.8957 0.127961 13.3839 0.616117C13.872 1.10427 13.872 1.89573 13.3839 2.38388L7.88388 7.88388C7.39573 8.37204 6.60427 8.37204 6.11612 7.88388L0.616117 2.38388C0.127961 1.89573 0.127961 1.10427 0.616117 0.616117Z\" fill=\"#F4E9DB\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"accordion-content js-accordion-answer || h-0 opacity-0 overflow-hidden lg:min-w-[160px]\">\n                    <div class=\"wysiwyg-container wysiwyg-accordion || mx-5 pb-8 || lg:mx-8 lg:pt-[10px] lg:ml-8 lg:pb-8\">\n                <p>The duration of a campaign is often proportional to the sales cycle. We recommend between 2 months and 18 months.<\/p>\n<\/div>\n            <\/div>\n<\/div>\n<div class=\"accordion || js-accordion-parent accordion-section || bg-beige mt-2\">\n    <div class=\"js-accordion-trigger || relative flex items-center p-5 cursor-pointer min-h-[74px] hover:cursor-pointer || lg:py-[30px] lg:px-8 lg:min-h-[88px]\">\n        <h3 class=\"text-h5  text-copper max-w-[90%] pr-4 || lg:pr-10 2xl:max-w-[95%]\">\n             Can you guarantee results?<\/h3>\n        <div class=\"js-accordion-button || absolute right-5 flex items-center justify-center rounded-lg aspect-square w-12 sm:h-12 ml-4 bg-copper transition-all duration-300 ease-in-out || lg:ml-0\">\n            <div class=\"js-accordion-arrow || transform w-[13.5px] transition-all ease-in-out duration-300\">\n                <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 14 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.616117 0.616117C1.10427 0.127961 1.89573 0.127961 2.38388 0.616117L7 5.23223L11.6161 0.616117C12.1043 0.127961 12.8957 0.127961 13.3839 0.616117C13.872 1.10427 13.872 1.89573 13.3839 2.38388L7.88388 7.88388C7.39573 8.37204 6.60427 8.37204 6.11612 7.88388L0.616117 2.38388C0.127961 1.89573 0.127961 1.10427 0.616117 0.616117Z\" fill=\"#F4E9DB\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"accordion-content js-accordion-answer || h-0 opacity-0 overflow-hidden lg:min-w-[160px]\">\n                    <div class=\"wysiwyg-container wysiwyg-accordion || mx-5 pb-8 || lg:mx-8 lg:pt-[10px] lg:ml-8 lg:pb-8\">\n                <p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Oui, parlons-en.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4809,&quot;3&quot;:{&quot;1&quot;:0},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">Yes. Let&#8217;s talk about it<\/span><\/p>\n<\/div>\n            <\/div>\n<\/div>                <\/div>\n                    <\/div>\n    <\/section>\n\n\n    <section class=\"cta || relative overflow-hidden bg-beige py-20 rounded-t-xl || lg:py-[120px] lg:rounded-t-[24px]\" id=\"cta\">\n        <div class=\"anim-to-bottom || absolute z-[20] -top-[100px] -right-[15px] w-[218px] || sm:right-[10px] sm:w-[300px] lg:-top-[191px] lg:right-[150px] lg:w-[500px] xl:right-[300px] xl:w-[552px]\">\n            <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 552 418\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill=\"transparent\" d=\"M519.614 0C537.505 0 552 14.4911 552 32.3769C552 39.2227 549.874 45.5702 546.253 50.7987L302.644 402.045C296.793 410.442 287.057 416 276.042 416C265.027 416 255.226 410.499 249.384 402.064L5.74735 50.7987C2.12586 45.5702 0 39.2227 0 32.3769C0 14.4911 14.5048 0 32.3865 0H519.614Z\" stroke=\"#78B697\" stroke-width=\"3\"\/>\n<\/svg>\n        <\/div>\n        <div class=\"anim-to-top || absolute z-[20] -bottom-[110px] left-[108px] w-[170px] || sm:left-[300px] sm:w-[300px] md:left-[450px] lg:-bottom-[300px] lg:left-[100px] lg:w-[550px] xl:left-[188px] xl:w-[631px]\">\n            <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 635 641\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill=\"transparent\" d=\"M630.919 616.505L209.389 8.71216C209.389 8.71216 209.353 8.66379 209.329 8.6275L209.244 8.49447H209.232C206.522 4.61232 202.034 2.0484 196.928 2.0484H17.0019C8.71457 2.06049 2 8.77263 2 17.057C2 19.8144 3.08885 23.1644 4.08091 24.6036C5.01248 25.946 425.768 632.602 425.768 632.602C428.478 636.484 432.966 639.048 438.072 639.048H617.998C626.285 639.048 633 632.336 633 624.052C633 621.294 631.911 617.944 630.919 616.505Z\" stroke=\"#78B697\" stroke-width=\"3\"\/>\n<\/svg>\n        <\/div>\n        <div class=\"svg-anim || hidden lg:block absolute z-10 transform -scale-y-[1] rotate-[60deg] || lg:top-[167px] lg:left-[40%] lg:w-[15%] lg:rotate-[45deg]\">\n            <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 316 234\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    preserveAspectRatio=\"none\">\n    <mask id=\"mask-arrow\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"-28\" y=\"-6\" width=\"354\" height=\"246\">\n        <path d=\"M1.5 0.5C16 67 28.5 99.5 105.52 163.89C178 221 280.5 213.5 315.5 200.5\" stroke=\"black\"\n            stroke-width=\"59\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\" \/>\n    <\/mask>\n    <g mask=\"url(#mask-arrow)\">\n        <path\n            d=\"M258.11 213.78C193.81 212.46 137.21 194.71 88.9999 153.69C56.6599 126.17 30.1399 94.1598 12.9199 54.9898C6.0199 39.2898 3.7899 22.4598 0.709905 5.82977C0.409905 4.18977 -0.390093 1.53977 1.62991 0.989768C4.13991 0.309768 3.98991 3.36977 4.49991 4.82977C5.96991 9.05977 7.57991 13.3698 8.10991 17.7798C12.1299 51.2998 28.6099 79.2098 48.7599 104.98C75.1399 138.73 107.3 165.93 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class=\"wysiwyg-container-cta || mb-8 || lg:mb-0 lg:row-start-1 lg:col-start-1 lg:col-span-5\">\n                    <p>A project<\/p>\n<p>in\u00a0<span class=\"svg-anim\" data-type=\"underline1\">mind?<\/span><\/p>\n<\/h2>\n                            <div class=\"lg:row-start-2 lg:col-start-7 lg:col-span-5 2xl:col-start-8 2xl:col-span-4\">\n                                            <div class=\"wysiwyg-container-cta big-text w-full text-dark\"><p>There is a simple way to achieve your business objectives.<\/p>\n<p><a class=\"btn-primary\" href=\"https:\/\/divisionx.ca\/en\/submissions\/\" target=\"_blank\" rel=\"noopener\"><span class=\"btn-container\"><span class=\"btn-text\">Let&#8217;s talk<\/span><\/span><\/a><\/p>\n<\/div>\n                                                                <div class=\"contact || mt-14 flex items-center || lg:mt-8\">\n                                                            <div class=\"w-[72px] || lg:w-[120px]\">\n                              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src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>  <\/div>                                <\/div>\n                                                        <div class=\"ml-4 || lg:ml-7\">\n                                                                    <span class=\"text-h5 text-green\">Julien Belley<\/span>\n                                                                                                    <p class=\"small-text text-dark || mt-2\">General Director<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    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