27 Videos for Growing B2B Sales: The Ultimate Guide
Brand Awareness & Thought Leadership
Build trust and credibility by sharing valuable insights and expertise.
Brand Story
Share your company’s mission, values, and unique story.
How-To
Showcase your expertise by teaching your audience how to perform a relevant task.
Product launch
Share the features and benefits of a new product through the power of visual storytelling.
FAQ/SAQ
Answer common questions (FAQs) and proactively address important questions clients should ask (SAQs) to clarify your offerings, build trust, and strengthen sales conversations.
Key Initiatives
Highlighting key initiatives clarifies your company’s direction,
builds trust, and mobilizes people toward shared goals, benefiting stakeholders and enhancing recruitment efforts.
Statistics Showcase
Present industry statistics with analysis and insights to educate your audience. This demonstrates deep industry expertise.
Demystify Jargon
Explain industry-specific terms in a clear and engaging way.
Content Analysis
Challenge or enhance a popular industry topic by providing missing details or offering a fresh perspective.
Masterclass
Create a high-level training and share sections of this training on social media.
Engagement & Community
Connect with your audience through storytelling, interaction, and participation.
Ask a Question
Thought-provoking questions will drive engagement and build trust.
Raffle/Contest
Encourage participation through giveaways, creative challenges, or industry-based competitions.
Behind-the-scenes
Offer a glimpse into your creative or operational process to humanize your brand.
Personal Story
Share a success, struggle, or lesson to build authenticity.
Consideration Stage
Showcase expertise with insights and real-world applications.
Webinar Teaser/Recap
Promote upcoming webinars or repurpose key takeaways from past webinars.
Industry Leader Interview
Feature industry experts, partners, or even competitors to enhance authority.
Content Curation
Summarize top industry insights by compiling and presenting valuable content from credible sources.
Competitor Case Study
Analyze strengths and weaknesses of a competitor’s approach to differentiate yourself.
Group Consensus
Gather insights from multiple industry leaders on a trending topic.
Prediction
Forecast upcoming industry trends or news implications.
Critique
Offer constructive analysis on industry-related projects or methodologies.
Conversion-Focused Videos
Guide prospects toward making a confident buying decision.
A vs. B Comparison
Compare two products/services with a structured analysis.
Client Testimonial
Feature satisfied customers sharing their experiences and results.
Over-the-shoulder
Demonstrate a process with step-by-step transparency.
Product Demo
Showcase your product in action, highlighting key features and benefits.
Presentation Snippet
Share a key moment from a past presentation or event to establish authority.
Sales & Customer Retention
Help customers get the most out of your product or service.
Onboarding Video
Guide new clients through your product/service seamlessly.
Maximize Return Video
Show customers how to get the most out of their investment with you.
What’s next?
There is a simple way to achieve your business objectives.
General Director