McGill // IMPM
Year /
Services /
Production
Objective /
Sales
Industry /
Education
Description /
McGill University’s International Masters Program for Managers (IMPM) is a unique and transformative executive education program designed for experienced managers and leaders. Co-founded by management icon Henry Mintzberg, the IMPM aims to go beyond the traditional EMBA by emphasizing collaborative and engaging learning opportunities across five global business schools: Lancaster University (UK), McGill University (Canada), IIM Bangalore (India), Yokohama National University (Japan), and EBAPE/FGV (Brazil)
We collaborated
with McGill to create a promotional mini-documentary to attract potential candidates to the IMPM program. This documentary highlights the program’s innovative approach, which integrates different managerial mindsets and fosters an environment of peer learning and immediate application of concepts. The goal is to inspire prospective students to embark on this educational journey and transform their leadership skills.
1 ad, 10 verticals
& 1 demo
were also produced in order to do buy media, stay top of mind on Linked In and better explain de program.
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Promo // Novipro
